How To Train Wine Servers To Sell Your Wine?

The sales and profit of food businesses like restaurants are not just dependent on the food they have to offer. The wine sales play a huge role in the profits of a restaurant so when you are advertising the food you have to highlight the wine list as well. People always order beverages with the food. The profit margins are not too high with meals and the wine sales can boost up the profit immediately.

If you want to encourage people to buy from the wine list you have then displayed them in the commercial countertop wine cooler is not enough. The best way to improve wine sales is to train the staff to sell them properly.

Here are a few wine selling tips that the servers should know so that they can sell the wine in a better way.

Hosting Staff Wine Tasting:

The servers should have a good knowledge of the wine if they want to sell it to the customers. It is important that the servers are well-learned about the wines and the best way of getting them familiar with the wines is to host wine tastings. You can make the servers read all about the wines but if you want to fully understand the characteristics of the wine then they have to taste it.

You do not need to make staff taste every wine on the list. Just give them an idea about the broad wine categories. Focus on one category at a time and you will have them well-educated in no time. Make the wine tasting fun by asking them to mention what they smell and taste.

The Basic Wine Knowledge:

All the servers of the restaurant should have basic knowledge of the wine. The wine is made up from a lot of different types of grapes. It is not possible to make sure that the servers memorize the information about all grapes that are used in different regions to make wine. The geography lessons may be too much for the servers and they will get overwhelmed you should just focus on the regions and grape varieties. If your collection mostly consists of French wines then the servers should have good knowledge of French wines. The servers do not need to know about the wine types that you are not offering.

Categorizing the Wines:

If you are expecting the servers to memorize the entire wine list then you are expecting a lot and putting too much pressure on the servers. Create broad categories as it will make it easier for servers to absorb the information. You can come up with descriptions like crisp and bright or fruity and bold. The servers can just use the descriptions to as the diners can use them to ask customers what wine they would prefer.

Selling the Story:

There are a lot of people that are wine enthusiasts and they love to get into detail and want to know everything about the wine. Make sure that you have a wine expert in the staff so that you can satisfy those customers.