5 Smart Tips to Increase Beverage Sales

Beverages are an integral part of the food business. Keeping up the beverage sales is not an easy task and you have to get creative if you have to master the art of beverage sales. There are a lot of factors that play an important role in maintaining good sales. Make sure that you invest in high-quality display coolers and slim drinks fridge so that you can put all the drinks on display and attract customers.

It is possible to influence customers’ orders and encourage them to try your beverages. It will have a positive impact on sales. Here are a few tips that can help in increasing beverage sales of a bar or a restaurant.

Catering to Different Preferences:

If you want to keep the sales steady then make sure that the menu has something to offer to everyone. Creating a beverage menu does not mean that you should just list the types of wine, beers, and cocktails you have to offer. Not everyone that will be visiting you will want an alcoholic beverage. Get creative with the drinks so that people that do not want alcoholic drinks to have other options than soda, water, and juice. The water, juice, and soda are not bad choices but they are not going to drive up the sales. If you are looking to attract the attention of the customers then you should offer mocktails. They can be delicious and give an excellent opportunity to charge more and earn a better profit than a soda would get you.

Add A Seasonal Touch:

People always like restaurants and bars that have seasonal tastes to offer. You do not have to redo the whole menu for every season but it never hurts to make a few changes. It is always a good idea to inspiration from seasonal flavors and adds them to the usual cocktail menu. It will give you an opportunity to keep the menu fresh and interesting so that the customers want to come back and are willing to try new drinks.

Improve Visual Aesthetics:

The presentation is crucial because always prefer to go to bars and restaurants that present their drinks in an aesthetic manner. The fresh flavors that you are adding to the drink, you can put them on display. Make sure that you present and serve the drinks properly. The wine and beer should be served in the right glassware. You can decorate the cocktails with fruits that you are infusing in the drink. A thin orange slice or lemon or pineapple is an excellent addition to the cocktail glass.

Offer Dessert Drinks:

Dessert is not the word that pops in your mind when you think about increase beverage sales and that is why desserts are totally overlooked. You can appeal to the sweet tooth of the customers by offering them dessert drinks. The tea, coffee, and dessert drinks will get the attention of the customers and increase sales.

Train the Staff:

The staff plays a crucial role in selling the beverages. You can suggest the drinks that go well with the food that customers are offering. Instead of expecting the customers to order a dessert drink after the meal the waiters should set the table and offer the dessert drinks menu. It will prepare the clients mentally to order a dessert drink.