4 Marketing tips to run a Successful Bakery

Starting a bakery challenging, a lot of hard work and time-consuming but it is worth the money, effort and sleepless nights for a baking enthusiast. Once you open the bakery doors you have to focus on surviving the competition. A lot of the bakery businesses close within the first year of opening because they fail to keep up with the competition.

If a bakery wants to survive the tough competition then they have to focus a lot on the marketing and promotions. You do not always need a large scale campaign and expensive advertising to attract customers. There are affordable and effective ways to handle marketing.

Here are a few ideas that are good, affordable and effective.

1.) Free Trial Products:

There is no guarantee that the bakery items that you are offering are going to be popular among the customers or not. It is important to be inventive so you have new and delicious products to display in the commercial countertop fridge. But before you make a new product part of the bakery you should offer free trial samples to the customers. It will let you know whether the item is a good addition or not. If you do not get any positive feedback then it is better to drop the idea because it will not draw good profit.

2.) Give Value to the Customers:

Customers are important because there are no sales if there are no customers. It is essential that the customers are valued otherwise they will go to the competition. The staff should be trained to treat the customers with respect. Make sure that the customers are greeted when they enter the bakery. Do not leave clients standing around.

You should also encourage the customers to give feedback because it helps in improving the service and the products. The feedback is the best way of understanding what the customers want and satisfy them. It is important that the bakery is able to adapt according to the customers’ demands.

3.) Cooperating with Local Media and Community:

It is important that you are able to stay in touch with the local clientele because most of the sales are going to come from the local consumers. The local media offers easy access to potential clients and increases the chances of attracting more people to come to the bakery. You can also build connections with the local community and use the local media to advertise it to the people. People always love investing in businesses that are locally active.

4.) Do not Ignore Social Media:

Social media is an excellent tool because it is the most effective and affordable marketing tool. It helps in reaching out to a wider audience and building a good reputation in the industry. Select the social media platforms that you think are best suited for your business and create profiles. Make sure that the profiles are active, informative and engaging. Share gorgeous pictures of the food you have to offer and it will help in attracting more sales. You should also advertise the deals, loyalty programs, and the latest products.